DATA RETENTION POLICY

This Data Retention Policy is effective on April 13th, 2019

Definitions

The following definitions apply throughout this Data Retention Policy.

Personal Data

Personal data means any information relating to an identified or identifiable natural person that is not also considered to be Sensitive Personal Data, Operational Personal Data, Marketing Personal Data, or Metric Personal Data.

Natural Person

Natural person means one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that person.

HR Personal Data

HR Personal Data means any Personal Data necessary for Human Resources employment purposes according to applicable law.

Sensitive Personal Data

Sensitive Personal Data means any data that reveals racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership or data concerning health or data concerning a natural person’s sex life or sexual orientation.

Operational Personal Data

Operational Personal Data means any personal data that is used by My Law Firm Leads for the purpose of operating its systems and the Services and includes, but is not limited to, internal identifiers that My Law Firm Leads’ systems and/or the Services use as references for or to leads, events, clicks, or actions performed by Users.

Metric Personal Data

Metric Personal Data means any personal data that is used by My Law Firm Leads for the purpose of measuring the performance of its systems and the Services or the systems and services of My Law Firm Leads’ customers.

Marketing Personal Data

Marketing Personal Data means any personal data that is used by My Law Firm Leads or My Law Firm Leads’ customers solely for marketing purposes.

Contract Duration

The Contract Duration is the length of time measured in months from the date a contract or agreement is executed between My Law Firm Leads and any customer or relevant third party and the date such contract or agreement is terminated.

Retention Period

The Retention Period is the length of time measured in months after which the data to which the Retention Period applies is purged. If the Retention Period is described as Permanent,” the data type is held indefinitely.